The use of grocery apps has exploded in recent months, as customers have flooded e-commerce platforms and major retailers have made updates. In April, the Walmart Grocery app, which has since merged with Walmart's main shopping app, recorded a 460% growth in the average number of daily downloads compared to January, according to data from App Annie. Target, which has expanded same-day food collection to more than 1000 stores in 47 states, recorded a 98% increase in daily downloads of its application at the beginning of the pandemic. Grocery apps experienced the highest growth last year, with a 40.9 percent increase in smartphone users.
This is because more and more consumers chose to shop online and relied more on applications such as Instacart and food kit companies such as HelloFresh and Blue Apron. While the pandemic may have fueled the growth of the grocery delivery app space, it's clear that convenience has hooked users in the long term. Since March, the grocery industry has recorded tens of millions of downloads of grocery apps, which has resulted in more than 100% growth for major brands such as Instacart, Shipt and Walmart. Staying competitive in this growing market means keeping up with the development of grocery delivery apps and effectively marketing your app.
Since the change, Cheetah has quickly integrated new features, such as pickup and delivery, into its application for serving grocery customers. Not only do individual stores have their own apps, such as Walmart, but they also have to compete with emerging on-demand grocery delivery companies, which are becoming ubiquitous in major cities around the world.